Guru Essentials 

  • Baiting & Accessories
  • Feeders & Lead Systems
  • Lines & Hooklengths
  • Rig Bits and Rig Storage
  • Accessories
  • Hooks
  • Ready Rigs
  • Nets
  • Aventus Rods

    The Guru Aventus Rod Range -  Our flagship range of rods. The unique and key asset to the Aventus project is Zero 90 carbon technology. This process involves double layering carbon fibres in different ways from zero to 90 degrees. When cured, this gives rods combined longitudinal strength, recovery and crispness. The tubular shape of any fishing rod is deformed when compressed. Zero 90 technology enables us to control this deformation, preventing energy and accuracy loss, retaining the cylindrical structure to give more casting power and precision.